Brand Message House for China

One brand story—told the same way, every time, in China

📦 What It Is

  We use the internationally recognized Brand Message House framework to structure your positioning, differentiation, value proposition, story, and proof points—adapted for the China market context. One set of messages, ready to reuse across your Chinese website, media kit, trade show materials, and investor decks.

😣 Client Pain Points

01

Overloaded messaging

Chinese “About” pages or sales decks are packed with words but lack a clear storyline.

02

Inconsistent answers

When the media or partners ask, “Why you?”, your team delivers scattered replies.

03

Cultural gap

Global brand stories don’t translate well—China needs a tailored narrative.

🎁What You Get

  • Formats: Document + PPT
  Use Cases: Chinese website revamp / PR launch in China / fundraising or M&A roadshows / local hiring & partner onboarding
  1. Brand Positioning Statement — one line that defines who you are
  2. Core Value Pyramid — from pain points → value → proof
  3. 30″ & 90″ Brand Story Scripts — both spoken and written versions
  4. Message House One-Pager — quick reference for all team members
  5. Localized About Page & Media Kit — China-ready brand assets

🧭 Methodology

IMH Framework (Insight · Message · House)

Insight

Interview tech & business leads, extract unique value + contextual proof

Message

Rewrite statements in a style that resonates with Chinese B2B decision-makers

House

Structure into a message house: pillar (positioning), beams (3 benefits), foundation (proof points)

Insight

Interview tech & business leads, extract unique value + contextual proof

Message

Rewrite statements in a style that resonates with Chinese B2B decision-makers

House

Structure into a message house: pillar (positioning), beams (3 benefits), foundation (proof points)

⏳ Timeline

  • Approx. 15 working days
Day 1
Kick-off meeting (1h) + in-depth interview / client questionnaire Kick-off meeting (1h) + in-depth interview / client questionnaire
Day 7
Draft positioning statement & value pyramid Draft positioning statement & value pyramid
Day 8
Feedback call (30 min) Feedback call (30 min)
Day 12
Draft brand story & message house visual (V1) Draft brand story & message house visual (V1)
Day 13
Feedback call (30 min) Feedback call (30 min)
Day 15
Final delivery + localized About page framework + usage guide Final delivery + localized About page framework + usage guide

💰 Pricing

From $1,980

One framework—so every voice in China tells the same powerful brand story.